??????
???????????ALDI??????????????????????????????????????????ALDI???????Costco??
???????????????????????????????
1???????20?????13???????????????????
2????????GDP????7000?????????????9?????????10000??(??????????????????????)????????????????Costco????????
3?Costco???????????????????????????????????????????????????????
4???ALDI?Costco??????????????????????????????????????????????????????????????????????????????????????
??????Costco?????????????????????????????????????
???????????2015???????????????????????????????????????Costco???????????????????????????4??????????????????????????????????????“???????????????????????”?????????????Costco??????????
PS?Costco????????????????
Costco?????
Costco??????????????????????????????????????
1?2015??????????1.6?????????25????
2?????4000????????????SKU ??????
3???????????????????????
4??????????30????????????????????????????????????????????????????????????
5????Auto Nation ?????????????
6???Pizza????????
7?????Kirkland??????????????
8???????? ????????10-20????????
……
????????????Costco???????????????????????????????????15????????????????????????????????????????200????????????45?????????????????????4??????2???????????????????????????3???????4??????????????????10?????
?????????
??????????????????????“????????????”??????????????????????????????????????????????????Costco????????????????????“??”???“??”???????
?????????????????????????????????????????????????“???”???“??????”????“???”???????????????????????????????????????????????????????????????????????????????????????????(??????????Shopping mall?)?
???Costco?????????????????????????????? “????????”???????????????????????????????????????????????????????“????“?????????????????“?????”?
???????????”?????”?????
?????Costco?????????????????(?????)???????????????????(??????????)?????????????????????????????????????????
???4000???SKU?????????????????????????10?SKU?????????????????????????1000?????????????????????TG????????????????????????????SWISS GEAR???????????Costco????????
Costco?????????
???????Costco????????????“??????”?
“???????????????????!“
?????????????????????????????????????
?????????????????????????????????????
……”
?????????????????????????????????????????????????Costco?
?????Costco????20????????????????????????????????Costco?????????????
2015??Costco????????????8103??????????(?Costco????2%????????110??/???????55??/?)???40%???????????25???????????????91%???????87%?
????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????Costco?????????
??????
???????????????Costco???????????????????????????????!
“????”????????
????????Costco?????????????????????????????????????????????????????????????????????????“????????????”?????????????????????????????????????????“??”?????????20??
???????????????????????????“??”???????????????????Costco????????????????!
?????????
1.Costco??????14%, ??????10%??????????23%(????????? ????????0)?
2.?? ????????1.5??30?????????????????
3.????6000??4.99???????????
4.Costco????????????
5.?Costco????????????????????????????????
……
?????????
?????????????????????????????????????????????????????2020?????????7??
?????????????????????????????????????????????8090??????????????????????????Costco???????????????????????????????
??????????????????????Costco??????????????????????????????????
???????
????????????????????????Costco????????(??)??????????????????????
?????????????????????????????????????
Costco?????????????????“????”?????????????KOL(????)????????????????????????? ?????“????”???????????????????????????????
Costco???????????????????????????????????????????????????????????????????????????????????????????????????????????????“??”????????????????????????????“?????”?????????????????
??????????????????????????????????????????????????????????????????????
Costco????? ??????????Are you ready?
(??????????????????????????????????)