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???????????? Blue Bottle Coffee ??????????????????

??????????????????????????????????4.25?????? Blue Bottle68% ????????????????“???5???”?

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??????????????????????????????????????????“Blue Bottle Coffee”??????????????????2002? Blue Bottle ??????????????????????????????????????????

2015??Blue Bottle ????????????????????????????????????2016??Blue Bottle ?????????????29??????????????????????????Blue Bottle ??????????????????55??

????????????????“??????”(Specialty Coffee Association)?????????????????????????????5????????62%????2013??????????????????Blue Bottle????(STUMPTOWN)?????????????????????????????????????????????15%-20% ????

?????????????????????????????????????????????????????????????

??????????“??(Reserve)”????????? Roastery????????——??? JAB ????????????(STUMPTOWN)?Jacobs Douwe Egberts?Peet’s Coffee&Tea ??????????

(?????Starbucks)

??????????????????????????????“?????”??? Blue Bottle ????????????????????????????????????????????????????????????????????????????????????????????????

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Blue Bottle Coffee ?????????????——??????????

??????Blue Bottle ??????????????????????????????????????????????????? Blue Bottle ????????????????(Whole Foods)??????????

(?????Whole Foods)

?????15?? Blue Bottle ???151??????“??”????????????????????????????????Blue Bottle ? CEO Bryan Meehan ?????????

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